For physical commercial venues such as shopping malls, pedestrian flow basically represents the sales performance of the mall, especially for large comprehensive shopping malls, the amount of pedestrian flow is crucial. So many large shopping malls are trying to increase daily traffic, and the marketing methods to increase daily traffic in shopping malls are nothing more than special promotions, but the effectiveness of this method is almost negligible nowadays. The secret of marketing in many large shopping malls now lies in the lighting of the entrance, which attracts customers' attention and interest through the lighting effect at the entrance of the mall, thereby leading to diversion and transformation.
The lighting at the entrance of a shopping mall must meet two requirements: 1. Basic commercial lighting; 2. Highly marketable artistic lighting effects. Today, we will focus on discussing several lighting methods for creating "highly marketable artistic lighting effects" at the entrance of shopping malls?
1、 Architectural Sculpture Illumination
Everyone has definitely seen architectural sculpture lighting, but how many people have seen architectural sculpture lighting accompanied by dynamic lighting? This is a relatively novel way of lighting art expression in large comprehensive shopping malls abroad. Embed dynamic lighting elements into architectural sculptures to create beautiful dynamic lighting effects, giving people a novel visual atmosphere experience of lighting.
2、 Shopping mall lighting show
Performance is the best method of commercial marketing, and the dazzling lighting show is undoubtedly the most eye-catching marketing method among all artistic performances, and it is also a very beautiful and gorgeous lighting technique in mall lighting. The lighting of shopping malls can be demonstrated in event scenes such as festivals and anniversaries. Large foreign shopping malls hold lighting shows during major festivals every year, and visually appealing lighting shows can definitely attract people to stop and watch, and drive their emotions for marketing transformation.
3、 Immersive interactive lighting installation
The art of interactive lighting installations is very popular abroad, such as the Soul Tree of the Japanese Ginza Diome, LED illuminated seesaw, The Pool, Aqueouus, Cosmos, etc., which were previously introduced by the editor, all belong to immersive interactive lighting installations. Adding immersive interactive art elements to the entrance lighting of shopping malls can greatly enhance people's participation, attract people's interest and interactive experience, and thus carry out marketing transformation.
For physical commercial venues like shopping malls, it is still necessary to provide lighting at the entrance of the mall, as many large shopping malls both domestically and internationally have already begun to do so. Lighting the entrance of a shopping mall can not only increase people's interest in shopping, but also enhance their positioning of the mall's image, giving people a psychological desire to enter the mall for shopping.